in print and online advertisements they use many different types of methods to catch the readers attention. For example, they use certain colors or tones to make your eyes focus on a certain aspect of the ad or having bold lettering. In my ad of doggie dentures the focus is in the center. they put a bright background to add a pop of color and lightened it around the dog to make him/her more visible. They also use the illusion of a dog actually smiling with bright white teeth to assure that their product will indeed gurantee healthy teeth for your pets. This ad is targeted towards me because I myself am a dog owner who wants to keep my pets healthy and happy.